Unlock the Power of HubSpot CRM, Marketing, Sales, Service & CMS Hubs

With 150,000+ customers in over 120 countries, HubSpot is one of the dominant players in the customer relationship management (CRM) vendor space.

And for a good reason. It’s one of the most comprehensive CRM platforms around, with tools for everything you could possibly need as a small or medium-sized business across marketing, sales, and customer service.

Having one platform for these tools makes your business processes more streamlined, easy to track, and organised. With everything in one centralised location, there’ll be no more flipping between 7 different tabs to achieve one task (we’ve all been there!)

Here's an overview of the benefits:

• Value for Money: There’s a free plan with basic features like contact management, deal tracking, and email templates. The paid plans are also reasonably priced and packed full of features, making the platform accessible to SMBs ready to invest in improving their tech stack.
• Easy to Use: HubSpot’s user-friendly interface makes it easy for anyone in a business to jump straight in and start making the most from the platform - without needing a dedicated IT department or a painstakingly long set up period. Its drag-and-drop function and automation capabilities make it a smooth process throughout common business needs.
• Scalability: As your company grows, HubSpot can scale to meet your changing needs. The platform offers a wide range of add-on tools and integrations that can expand functionality and improve productivity.

What is HubSpot CRM?

HubSpot CRM is a powerful tool for managing customer interactions, tracking leads and deals, and streamlining the sales process.

Using the HubSpot CRM allows you to build stronger relationships with your customers, track the status of your sales pipeline, and optimise your marketing campaigns.

Ultimately, it’s one of the best tools for business growth as it has been designed with businesses and their customers at the forefront.

Some of the most popular features include contact management to help you manage contacts all in one place, sales pipeline management, marketing automation, and a host of integrations for third party tools and apps.

The features offered by HubSpot allow B2B businesses to organise their sales process, improve marketing campaigns, enhance customer service and gain insights into sales and marketing performance.

This absolute powerhouse of a platform hasn’t gone unnoticed either, as it was crowned the #1 Global Software Company in G2’s 2023 ‘Best Software Awards,’ amongst many other awards for their individual hubs. 

HubSpot’s Marketing Hub was named number #3 ‘Best Software Products (Overall)’ and ‘Products for Mid-Market,’ as well as #4 on the ‘Best Products for Small Business' list. 

The Sales Hub was recognised as #1 on the ‘Best Products for Mid-Market’ and #10 ‘Best Products for Small Business.’ The Service Hub didn’t miss out either, as it came in #4 for Best Customer Service Products.

How Hubspot CRM Addresses the Common Challenges Faced by B2B Businesses 

For B2B businesses, HubSpot CRM offers a world of new possibilities and benefits. It can be difficult to grow your business without a customer relationship management tool as you’re consistently missing out on key data points around your customers.

When you have valuable information about what your customers like, dislike and what makes them click, this can be employed to tailor each piece of marketing, messaging or sales techniques to increase leads.

Alongside that, it’s difficult to scale if you have some data already collected across multiple different documents or locations. HubSpot appeals to those who frequently experience this issue as it’s a centralised database with everything needed to drive future marketing or sales campaigns and training.

For businesses with multiple large departments, collaboration between teams can be convoluted and difficult to organise. But with HubSpot CRM, teams get complete transparency as to what is happening at an account or contact level to support an optimal sales approach. After all, collaboration is key.

HubSpot CRM also provides the following benefits to make your team more efficient and productive:

• Customer lifecycle stage management for easy marketing to sales handover
• Customisable sales pipelines to easily track sales and deal stages
• Automation of repetitive and time-consuming tasks and workflows
• Effortless integration between different sales, marketing and customer success tools and platforms
• Consolidated measurement of marketing and sales activities through robust reporting features

Don't let complex MarTech platforms intimidate you - we're here to help. Let's work together to optimise your HubSpot platform and maximise ROI. Explore our MarTech services and let’s see how we can help you.

HubSpot Marketing Hub

HubSpot’s Marketing Hub includes all the magic tools to appeal to and engage your ideal customer.

Within a click of a button, you’ll have access to a wide range of data analytics, engagement reports, and powerful marketing features to propel your business into the stratosphere.

With the HubSpot Marketing Hub, you can expect to:

• Generate higher-quality leads
• Improve website traffic and SEO
• Streamline marketing efforts through automation
• Nurture leads and convert them into customers
• Measure and analyse marketing performance

Its landing pages, web pages, and blog features allow you to publish SEO-optimised blog and web content with ease - which will bring in more inbound leads. This is all carefully managed, with an in-depth analysis of page views, bounce rate, click rate, average time spent on a page, conversion rates and more by the platform.

Other handy features include A/B testing, automated workflows (great for email and marketing campaigns), email analytics, list segmentation, automated CRM database, social media integration and management, paid ad tracking, and dashboards.

Here at Digital Litmus, we helped RocheMartin maximise Marketing HubSpot Pro and achieve 157% growth in inbound lead generation. 

Here’s what we did:

• Full client onboarding
• Landing page development for lead generation
• Automated workflows creation for dedicated nurture tracks
• Integrated paid and organic social channel activity
• Content Engine (blog production / SEO optimisation)

Why is Hubspot CRM the Best Choice for B2B SMEs?

1. It's reliable, robust and easy to use

Rule number one of choosing B2B demand generation software: don’t invest in technology that doesn’t always work!

As an SME, sales and marketing software is a big investment. You want to find a platform that (a) will work when you need it to, and (b) you can easily operate.

HubSpot is one of the few CRM platforms on the market that has been purpose-built for sales and marketing success. It’s designed to be used by everyone, regardless of your technical knowledge. In fact, it feels more like a consumer product – especially in comparison to systems like Salesforce, where it feels like you need to be a qualified administrator to drive it.

However, this usability is not at the expense of power. There’s a full API sitting behind the HubSpot system, which means you can do very sophisticated integrations and custom application development. Also, HubSpot integrates with a huge number of third-party apps that your business may already be using.

Essentially, HubSpot is a combination of super easy to use frontend and a backend that can do whatever you like. It delivers rock-solid reliability and uptime.

You have the flexibility to start simple on day one, but work up to completely integrated demand generation campaigns when you’re ready. Without having to bolt-on new systems or pay for expensive upgrades to get the reliable functionality that you need. It’s a cost-effective long-term investment.

2. You don’t have to make any trade-offs

Rule number two of choosing B2B demand generation software: never settle for less!

As an SME, you’re following the same basic sales and marketing process as larger enterprises. The difference is that you don’t have the time, resource or budget to invest in multiple pieces of software to run everything. So it makes sense to find one piece of tech that does everything.

At first glance, there are several integrated options available, but the vast majority of HubSpot-comparable marketing and sales solutions have been cobbled together to do the whole job. Many platforms have grown by acquisition, shoe-horning pieces of software together – for example, they were designed as CRM systems, and their marketing solutions have been bolted on. This results in design and usability trade-offs.

In contrast, HubSpot is completely built for purpose. It actively promotes the fact it is crafted, not cobbled! HubSpot’s creators started with a blank sheet of paper, which means they didn’t have to compromise on any functionality.

Instead, they built a comprehensive, completely integrated sales, marketing, service and CRM system. And while keeping systems and data integrated and in sync can be a massive headache across multiple systems, Hubspot just takes care of it.

You can easily run every element of sales and marketing through a single system, without having to trade-off functionality or user-friendliness in any areas. There’s no need to compromise.

3. You can measure success

Rule number three of choosing B2B demand generation software: ROI is everything!

One key reason that SMEs invest in a digital sales and marketing solution is to track and measure the success of demand generation campaigns.

If you’re creating landing pages, distributing content, managing your CRM and recording sales engagement in different places, it’s difficult to do any kind of meaningful analytics. Attribution and measurement becomes almost impossible, and you have to rely on tools such as Zapier to connect all your platforms together - which makes the process much more disjointed and therefore prone to error.

HubSpot not only enables you to run all your demand generation activities in one place; it takes care of all your analytics. And there’s a huge amount of power in that.

Source: Hubspot

Whether you’re a sales and marketing expert wanting to prove which techniques work, a COO wanting to demonstrate the software’s value, or a CEO looking at the impact of demand generation campaigns on customer engagement, being able to demonstrate ROI is fundamental to your success.

You can use HubSpot to focus resources on strategies that work, and track campaign interactions in order to follow-up with hot prospects.

Don't let complex MarTech platforms intimidate you - we're here to help. Let's work together to optimise your HubSpot platform and maximise ROI. Explore our MarTech services and let’s see how we can help you. 

4. It’s a universal tool

Rule number four of choosing B2B demand generation software: give yourself room to grow!

HubSpot has 100,000 customers across 120 countries, which should tell you a lot about the power of this solution. And one major benefit of opting for such a universally loved tool is the flexibility it offers.

We’ll let you into a little secret: the HubSpot Content Management System is an incredible platform on which to build your website, as it integrates straight into the rest of your sales and marketing technology. A few years ago it had a bit of a bad rap, but these days it’s a really user-friendly, enterprise-grade CMS.

Beyond flexibility, choosing a universally recognised solution like HubSpot allows you to work collaboratively with external partners who are familiar with the platform. For example, you might want to get a demand generation agency to set your HubSpot systems and processes. They can optimise the software for your business, but leave you to develop and run the actual campaigns while you’re still in growth mode.

Alternatively, you may want to appoint an agency to develop demand generation assets and campaign strategies, but manage execution and analytics in-house. It’s up to you.

Because HubSpot is such a flexible, scalable tool, you can really customise your working practices. More importantly, you can evolve them over time without having to invest in whole new ways of working (and the learning curve that comes with them).

You can take advantage of HubSpot’s user-friendliness today and run your activities completely in-house; even junior marketers can launch basic campaigns without needing to be HubSpot experts.

Then tomorrow, you can level-up your sales and marketing and start working with a demand generation agency. Just look for a HubSpot Partner Agency that can run all your strategic campaigns through the software you already have in place.