MarTech By Digital Litmus 5 B2B Chatbot Playbooks Every Company Should Be Using With these 5 essential chatbot playbooks on your website, your B2B business could be capturing more leads and driving more sales right away.
Inbound Marketing By Digital Litmus Inbound Marketing Metrics for B2B SaaS Companies: The Basics Inbound marketing metrics matter more than ever for SaaS companies. Discover the performance data that makes all the difference.
B2B Marketing By Seb Hardman What is a Value Proposition? What exactly is a value proposition? Why is important? How do I create one? Read on to find out more.
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MarTech By Digital Litmus Optimising Your Marketing Activity: What Is A/B Testing? In a nutshell, A/B testing is a way of showing the users on your website two versions of a web page to see which one performs the best.